Hi again,

I’m Julian, a remote Product Designer | End-to-End UX/UI | Systems Thinker & MVP Launcher | Making Software Make Sense | Remote Contractor & Collaborator | Startups, Enterprise | B2B, B2C, SaaS

I design things that make sense, scale well, and don’t frustrate users into submission. With 5+ years of building SaaS, B2B, and enterprise software, I specialize in scaling design systems, launching MVPs, and making CRUD operations feel less… CRUDdy. Agile teams, fast iterations, and complex workflows? Been there, done that. I’ve helped teams turn vague ideas into structured, intuitive experiences—and done it all remotely, because Wi-Fi is my best co-worker.

I take a strategic, user-centered, and atomic approach to software design, ensuring that what gets built is both intuitive and business-driven. I’ve worked on legacy revamps, high-impact MVPs, and scalable design systems, all while making sure developers don’t hate me (or my handoffs).

If you’re looking for a designer who thinks in systems, speaks developer (without making them roll their eyes), and isn’t afraid to challenge assumptions, let’s chat.

Key Achievements:

  • Revamped Legacy Products: Revitalized legacy software by addressing usability issues and broken user patterns, resulting in a seamless experience across both web and mobile platforms.

  • MVP Launches: Led design and development for multiple web and mobile products, successfully launching MVPs that secured market validation and drove initial user engagement.

  • Scalable Design Systems: Designed and implemented scalable design systems for various projects, ensuring consistency and efficiency across teams while delivering cohesive user experiences.

  • Innovation and Emerging Technologies: Introduced innovative solutions leveraging emerging technologies such as blockchain, data visualization, and AI.

  • Improved Usability Metrics: Led redesigns that resulted in measurable improvements in usability metrics, such as increased task completion rates, reduced errors, or higher Net Promoter Scores (NPS).

  • High-Impact Features: Designed and delivered high-impact product features that addressed critical user needs and aligned with business objectives.

Team Collaboration:

  • Product Design: From discovery to delivery, I ensure every step is user-driven and business-smart.

  • User-centered and Business-Driven: I balance user needs and business objectives without compromising usability.

  • Remote Team Collaboration: Cross-functional teams, async workflows, and design-dev harmony—no bottlenecks, smooth execution.

Tech I use

Core Skills

Product Design, UX/UI Design, Design Thinking, Wireframing, Prototyping, Design Systems, Information Architecture, Agile, Figma, Usability Testing, Remote Collaboration, UX Audits, Heuristic Evaluation, Interviews, Lean UX, Atomic Design, Systematic UX Improvements, CRUD

Languages

Romanian

English

Experience

  • Overview:

    SafeINIT is a Bucharest-based company specializing in optimizing cloud infrastructure for businesses, particularly startups and small to medium-sized enterprises (SMBs). Their services focus on leveraging cloud technology, DevOps, and security to drive business growth.

    Industry: Web services, cloud computing

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    Role: Product designer UX / UI

    Commitment: Contract

    Contractor: safeINIT

    Period: Mar 2024 - present

    Location: Remote

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    Achievements:

    • Improved Usability: Conducted UX audits and collaborated with the team to identify pain points, leading to a redesigned website that significantly reduced the drop-off rate by 40%.

    • Increased Engagement: Developed a scalable design system, ensuring consistency across the site and facilitating the addition of new services.

    • Enhanced Conversion Rates by 70%: Implemented user-centered design practices, resulting in the first client booking a call within two months post-launch, achieved without any paid advertising.

    • Optimized User Interaction: Added advanced search and filter functionalities, making it easier for users to find relevant services, thereby increasing interaction and satisfaction.

    • Brand Enhancement: Elevated the brand's online presence through a modern, user-friendly design that aligns with current UX standards, building trust with potential clients.

    Skills Applied: Presentations, Flow Diagrams, User Experience (UX), Product Design, Systems Thinking, Design Patterns, User Experience Design (UED), UX Audits, Design Systems, Interaction Design, Wireframing, Prototyping, Usability Testing, User Interface Design, Analytical Skills, Design Thinking, Agile Methodologies, Information Architecture, User-Centered Design, User Research, UX Research, Figma, Jira, User Stories, Confluence, Component Libraries, A/B Testing, BPMN, GUI Design, and more.here

  • Overview:

    Leveraging the power of blockchain, EarnDLT delivers tailored, sector-specific solutions to unlock unprecedented value for businesses in Fintech, Oil, and Gas industries.

    Industry: Blockchain, Fintech, Oil and Gas

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    Role: Product designer UX / UI

    Commitment: Full-time

    Contractor: Earn DLT

    Period: Apr 2023 - Jan 2024

    Location: Remote

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    Achievements:

    • As a solo product designer I led the design strategy, simplifying industry-specific and blockchain interactions through a user-centered approach, improving usability and efficiency in data-heavy operations.

    • Collaborated with product managers, developers, and stakeholders, leveraging industry insights to refine scalable transaction flows, reducing time on tasks and improving conversion rates driving user adoption.

    • Designed a cohesive design system, ensuring usability, compliance, and scalability across the platform.

    • Optimized design-to-development handoff, aligning business goals with user needs for seamless, intuitive workflows.

    Skills Applied:
    Presentations, Presentation Skills, Flow Diagrams, User Experience (UX), Product Design, Systems Thinking, Design Patterns, User Experience Design (UED), UX Audit, Design Systems, Interaction Design, Wireframing, Prototyping, Usability Testing, User Interface Design, Analytical Skills, Design Thinking, Communication, Agile Methodologies, Information Architecture, User-Centered Design, Usability, User Research, UX Research, Figma, Jira, User Stories, Confluence, Component Libraries, A/B Testing, BPMN, GUI Design, and more.

  • Overview:

    Adservio is an EdTech platform developed in Romania, offering tools for teachers, students, and parents to manage educational activities like grading, attendance, homework, and communication. It supports exam preparation, online courses, and educational resources and is used in primary and secondary schools across Romania, with expansion into Europe and Asia.

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    Role: Product Designer

    Commitment: Full-time

    Contractor: Adservio

    Period: May 2022 - Apr 2023

    Location: Iaşi, Romania - Hybrid

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    Achievements:

    • As a Product Designer I optimized the design strategy, ensuring alignment between user needs and business objectives through a user-centered approach. Collaborating closely with the existing design team, I refined workflows and improved execution to create a more seamless and efficient design process.

    • I designed and maintained the product’s first scalable design system, creating reusable components and patterns to enhance consistency, usability, and scalability across web and mobile platforms. By refining existing user patterns, I streamlined interactions and improved the usability of core features.

    • Working cross-functionally, I partnered with product, development, and design teams to ensure cohesion and execution. By optimizing workflows, I improved team productivity, design quality, and the design-to-development handoff, driving efficiency across the product lifecycle.

    Skills Applied:
    UX Research, User Research, Design Systems, User Experience (UX), User Interface Design, Usability Testing, Prototyping, Wireframing, System Thinking, Responsive Design, Session Facilitation, Figma, and more.

  • Overview:

    Powercode provides a comprehensive software suite for Internet Service Providers (ISPs) and Managed Service Providers (MSPs). The cloud-based Powercode platform enables ISPs and MSPs to automate essential business processes, from billing and customer management to network monitoring and ticketing, all within a unified dashboard. Powercode’s mission is to empower ISPs and MSPs to grow efficiently by centralizing operations and providing advanced analytics for informed decision-making.

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    Role: Product Designer

    Commitment: Full-time

    Contactor: Dotts Development

    Period: Oct 2020 - May 2022

    Location: Iaşi, Romania - On Site

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    Achievements:

    • I led the end-to-end design process with a user-centric approach, collaborating cross-functionally with product, dev, and industry stakeholders to inform design decisions. Redesigned key features and workflows for an ISP management tool, simplifying complex, data-heavy operations to improve usability and efficiency.

    • Established the foundation of the design system, ensuring scalability and consistency across the product while streamlining development with reusable components.

    • Worked closely with engineering and product, optimizing workflows using Figma to enhance team productivity, design quality, and streamline the development handoff.Skills Applied:
    Research, User Research, Design Systems, User Experience (UX), User Interface Design, Usability Testing, Prototyping, Wireframing, Session Facilitation, System Thinking, Figma, and more.

  • Overview:

    Fiterman Pharma produces a variety of products including prescription drugs, over-the-counter medications, dietary supplements, and medical devices. Their products are used to treat various conditions such as respiratory diseases, digestive disorders, infections, cardiovascular diseases, and skin conditions.

    The company places a strong emphasis on research and development and has a team of highly qualified scientists and researchers working to develop innovative pharmaceutical products. Fiterman Pharma also has a commitment to quality, with all their products being manufactured in compliance with international standards.

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    Role: UX Designer

    Comment: Full-time

    Contractor: Fiterman Pharma

    Period: May 2016 - Sep 2020

    Location: Iaşi, Romania

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    Achievements:

    • Designed and scaled marketing and e-commerce websites for pharmaceutical products, focusing on improving user engagement and conversion rates streamlining product discoverability and checkout processes

    • Designed UI components libraries to streamline the development of multiple product lines, ensuring consistency in usability patterns

    • Usability testing and user research gathering insights on customer behavior, using the feedback to inform design decisions, boosting user engagement and conversion rates.

    Skills involved:

    Component libraries · Customer Experience · E-Commerce · Brand Development · User Experience (UX) · User Interface Design